Mcville Fajamolin never imagined that he would venture into the cacao industry. He thought that he would remain a nurse in Saudi Arabia for a longer period. However, his early exposure to agriculture, due to his father, led him to continue his father's legacy.
"My father was the farmer in our family. He used to plant rice, corn, banana, and coconut. Later on, he tried his hand at cacao farming," says Mcville.
Diony Fajamolin, the patriarch, was aware that the crops they were growing were simply "cash crops"—crops that could be easily sold for quick income. However, his interest in cacao farming and production led him to pursue it, believing that it would provide them with greater opportunities.
"My father had a solid understanding of the fundamentals of farming. However, his vision for cacao farming extended far beyond simply selling its beans. He aspired to become one of the best cacao processors in Sarangani," Mcville recalls
His father became determined to expand his knowledge of cacao farming. He traveled to the Municipality of Tupi to participate in a cacao training program, where he studied the benefits of intercropping. In 2016, he planted 4,000 cacao seedlings, which eventually bore fruit in 2019.
Since the price of cacao was not sufficient, his father decided to venture into cacao value-added products. He established a brand for their cacao production called Diomrie Farm, named after himself and his wife. They started by producing tsokolate tablea (chocolate tablets) products, and as their business grew, they expanded their product lines to offer a wider variety of chocolate treats.
Initially, there were many trials and errors in the processing, but over time, their methods improved. Their chocolate shop is located in Barangay Sison, Maitum, Sarangani Province.