Positive outlook in business
Noel managed to continue operating his business despite the challenges posed by the COVID-19 pandemic. He never thought of giving up or losing hope because, according to him, these are not part of his vocabulary. Instead, he focused more on research, product development, and online selling.
“Kasi when you do business, dapat wala kang window for that eh. Dapat dere-deretso lang, focus lang, yung grit at saka yung passion mo, dapat consistent, dapat resilient ka eh. Kasi kung nasa isip mo, paano kaya kung ganito, tapos na una na yung problem wala ka naman lang inisip na solution for that, edi hindi ka talaga mag go-grow. Despite all those challenges in your business, you can stand and stay strong,” Noel emphasized.
(Translation: When you do business, you shouldn't have a window for that. It should be straightforward: focus, your grit, and your passion should be consistent, and you should be resilient. Because if you're thinking, what if this happens, and then the problem comes first, and you still need to think of a solution, then you won't grow. Despite all those challenges in your business, you can stand and stay strong.)
He employed more people to help the community. He believed in a more inclusive type of business that involved local artisans in his products, such as weavers from Baybay, painters and prisoners from Abuyog Leyte for livelihood partnerships, and cacao farmers in assisting with the business process.
“The effect is exponential because you've helped a lot of people. What sets us apart from others is our unique story and the people behind us,” Noel said.
The Alto Peak can now produce around 800 kilograms to one ton of cacao-based products per month, depending on the occasion, unlike in the past when the production capacity was only 40 kilograms per month. Additionally, the business has transformed from an ordinary local Alto Peak manufacturing operation to having a cafe and other branches.
Alto Peak is making a name for itself in the chocolate industry. Their story is not just about satisfying a sweet tooth but about the passion and persistence needed to turn a simple craving into a successful business. (LDL/AAC/PIA Leyte)