QUEZON CITY— The National Nutrition Council (NNC) in partnership with Knowledge Channel Foundation, Inc. (KCFI) launched its newest television show that will promote positive behaviors in accordance with the First 1000 Days of Life entitled “I Love You 1000: Batang #Laking1000” on February 6, 2023.
The launch was graced by NNC Executive Director and Assistant Secretary Dr. Azucena M. Dayanghirang, KCFI President and Executive Director, Ms. Rina Lopez-Bautista and Director of Operations, Mr. Edric C. Calma, and the show's main cast, Majoy Apostol and Marlo Mortel.
In her opening message, ASec. Dayanghirang highlighted the importance of the collaboration's focus on the first 1000 days of life and the influential role of a television show such as ILY1000 in the lives and learning of Filipinos.
“Our aim is to make every mother and father and future parents ensure that their children will be raised properly in the first 1000 days or what we call “Batang Laking 1000”. Through this program, we hope to encourage communities to support and sustain every pregnant woman to ensure that she gives birth to a healthy child who grows in a loving and caring environment,” Dayanghirang said.
“We recognize how powerful and influential a television show is in our lives and in our learning. We hope this is one of the TV programs na tatatak sa lahat ng pamilya in this generation and generations to come,” she added.
The TV Program is a key component of NNC’s campaign on the First 1000 Days under the Philippine Plan of Action for Nutrition (PPAN) to improve nutrition in the country.
ILY1000: Batang #Laking1000 consists of 16 episodes highlighting most useful information for mothers and fathers on nutrition, health, and early childhood care and development.
The show is about the story of a newlywed couple, Angela and Mark played by Majoy Apostol and Marlo Mortel, on how their family, friends, and community support their journey towards parenthood.
The show will begin airing on Valentine's Day, February 14, 2023 at 4:00 PM on Knowledge Channel and the Facebook pages of NNC Official, Knowledge Channel, and First 1000 Days PH.
Replays of the weekly episode will also be aired on Knowledge Channel every Thursday and Saturday at 4:00 PM. The show’s airing on free television will conclude on May 30.
Following its airing on TV, the program will be made available on all social media platforms of NNC and KCFI. NNC will distribute 1,800 units of flash drives containing the episodes to LGUs to aid nutrition workers in implementing nutrition education strategies at the local level.
For more information, please check the Facebook pages of National Nutrition Council (Official), First 1000 Days PH, and Knowledge Channel. (JLB/PIA-PMD)
