The Philippine Information Agency (PIA) and Intramuros Administration (IA) officials signed on Friday, April 28, a Memorandum of Understanding (MOU) that formalizes their partnership in promotion of the cultural significance of the walled city, Intramuros.

Director-General Ramon Lee Cualoping III signed for PIA, while Administrator Joan M. Padilla signed for Intramuros Administration.
During the signing ceremony, Administrator Padilla highlighted the importance of the media in the IA’s promotional campaign and advocacy activities.

“The media has become an indispensable instrument in our daily lives with increasing need for a platform to express our thoughts and showcase our interest especially in promoting and accelerating the public’s enthusiasm in exploring potential tourist attractions like Intramuros,” Padilla said.

DG Mon Cualoping for his part emphasized the need to promote Intramuros not only on-ground but also online through interesting and inspiring stories shared across the country.

“The people in Mindanao and Visayas, in the farthest areas of Luzon, must know about Intramuros, we must rekindle that kind of relationship that we all have with Intramuros,” DG Cualoping said.