CATBALOGAN CITY - Spark Samar unleashed its beauty and wonders at the largest and longest-running travel trade exhibition in the Philippines, the 33rd Philippine Travel Mart, at the SMX Convention Center in Pasay City from September 30 to October 2, 2022.

The Provincial Government of Samar was one of the exhibitors under Infinite Escapes Eastern Visayas, remaining hungry in increasing prominence of local tourist attractions, attracting inbound tourism, and welcoming a more vibrant eco-tourism.

Spark Samar, the brainchild of Governor Sharee Ann Tan, not only trailed its path in escalating tourism efforts but deeply rooted its vision in achieving community transformation.

“At that time, [the Spark Samar program] was more on the destination, but we found that it is not only the destination that we can sell to the tourists. We have this century-old tradition of Banig weaving. It is a great help not only to the women weavers, but also our farmers. We are hitting not only tourism but also the artisan and the farmers' agriculture.“ Governor Sharee Ann Tan highlighted.

Governor Tan also added, "we want to position the Province of Samar as the next food destination and at the same time we want to preserve the heirloom recipes which have long been available even during the times of galleon trade."

To date, the collective dream of preaching Samar’s wonders has branched out into more focused goals, living by its promise of peace and progress for all of Samar.

Witness Samar’s wonders and visit the Eastern Visayas at the SMX Convention Center (Halls 1-4) from September 30 to October 2, 2022 (MMP/Samar PIO)