MISAMIS OCCIDENTAL (PIA)--With a great drive fueled by proper intervention from the government, one thrived from making and selling ube cakes.
Julieto ‘Oyos’ Lumbatan Mendoza is experiencing a steady increase in sales and expansion of branches for his cakeshop, Purple Yam Home Made Cakes & Pastries, even at the outset of the pandemic. Two new branches were launched in 2020 and 13 more in 2021. But unlike the fast-paced growth of his business, it actually took Oyos some time to find his purpose in life.
Oyos, who first had a hard time figuring out what he really wanted to do in life, took solace with his friends who experienced the same fate while in college, and together they went to different places to search for their purpose. This diversion made him broke and has greatly affected his studies.
After a few trials and errors, Oyos got interested in baking decorative cakes since his mother operated a bakery. It initially became a slight hurdle between the two. His mother wanted him to finish his studies, but he persisted in learning how to bake cakes.
He brought their baking equipment with him to Ozamiz City and used his free time after school to bake cakes. He first sold his baked chocolate cake per slice in an eatery in front of Misamis University (MU). The cake sold out, leading to one customer encouraging Oyos to sell cakes in the MU canteen.
He eventually did sell the cakes but stopped weeks later when the university established its own bakery. Another opportunity shortly opened for Oyos when he was referred to sell his cakes in Gaisano. And he did, but he did not just stop there.
Oyos did not just deliver his cakes every day in the major shopping mall as he also brought some of his products to other school canteens. He then tried to bake his first ube cake and sold it to a doctor-friend, who liked it and ordered more to give to his colleagues.
This was how his customers grew—by word-of-mouth. With the business in a non-stop boom, Oyos finally decided to stop his studies and focus on his cake business.
The first Purpleyam Homemade Cakes and Pastries opened, 2013, which served as an outlet for the customers to order and claim the ube cakes. The ube cakes started gaining so much recognition that its presence reached other cities like Cebu, Cagayan de Oro, Iligan, and Dipolog, where Oyos would personally deliver whenever his schedule permits.