As one of the country’s economic powerhouses and cultural gems, Laguna Province is home for expansive manufacturing hubs and hundreds of industries. 

It culminates into a single celebration, the Anilag Festival which highlights the gains of the 30 cities and municipalities in the province after a two-year delay due to the Covid-19 pandemic. 

Mother of all festivals

Shortened for ‘Ani ng Laguna’, Anilag Festival is the most awaited celebration in the province.  It gives visitors and residents a glimpse of Laguna’s rich culture, history, and industries which seamlessly combines into one unique fabric. 

Gaining its moniker as the ‘Mother of All Festivals’, the weeklong celebration of Anilag showcases the unique cultural, historical, and gastronomical assets distinctive of its 27 municipalities and three cities. Each attraction was curated to represent Laguna as one of the country’s most popular tourism destinations. 

Backed by the newly launched Love, Laguna campaign, this year’s Anilag Festival grew into a trade show of sorts, showcasing the province’s tourist spots, activities, products, and people. 

“We all know that the tourism industry was the most affected during the pandemic. Kaya naman this year, talagang pinaghandaan namin ang Anilag Festival. Naniniwala tayo na ang yaman at lakas ng ating lalawigan ay ang ating mga mamamayan kaya dapat lamang na bida sila dito sa Anilag Festival.” Laguna Second District and Love, Laguna campaign proponent, Ruth Mariano-Hernandez said. 

Love, Laguna

‘Love, Laguna’ is part of the Provincial Government’s strengthened tourism campaign which highlights its people as the driving force behind the province’s growth. 

“Naniniwala tayo na ang yaman at lakas ng ating lalawigan ay ang ating mga mamamayan kaya dapat lamang na bida sila sa Anilag Festival.” 

Mariano-Hernandez, who is also the Southern Tagalog Development chairperson in the House of Representatives, said the Love, Laguna campaign aims to boost the local tourism industry through its Love for Food, Love for Culture, Love for Nature, Love for People, and Love for Adventure components. 

It also promotes inclusivity among its people, as the Anilag returns with activities catering to various sectors including women, senior citizens, and the LGBTQ+ community. 

Economic recovery