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I’m in love with the Philippines…and Ilocos Norte

When was the last time you were in love?

Do we only feel love from other people?

Or does love also come itself like the cool breeze at the Solsona-Apayao Road that refreshes the soul after a tiring day?

Or does love blend with the cyan colors of the vast seas and beaches in Pagudpud and Currimao?

Or is love found in the crisp wrappers of empanada and in warm bowl of miki under a rainy weather?

Love is found everywhere. Definitely, it is found in the Philippines. Most especially, in the beautiful Province of Ilocos Norte.

With the wonders, rich culture, and majestic views in the northern part of the country, indeed, what a beautiful feeling it is to be in love again.

The Department of Tourism (DOT) recently launched the new tourism slogan of the Philippines dubbed “Love the Philippines”.

While it has drawn mixed reactions from the netizens, one thing is certain about the enhanced tourism slogan- it emphasizes love for the country in all its forms and places.


There is no doubt that the province of Ilocos Norte is the home of beautiful beaches, fine white sands, and scenic sunset views.

As recognized by the Travel+Leisure, a New York-based magazine, the Saud Beach in Pagudpud tops the list of the most beautiful beaches in the world. It is the only Philippine beach that made it to the Top 25 list.

Foreign and local tourists keep on coming back for its perfect white sand, peaceful waves, and clear-as-glass waters.

Love is definitely found in the beaches of Ilocos Norte.

ILOCOS EMPANADA. The Ilocos Empanada is filled with papaya, longganisa, and egg.


Apart from tourist destinations, gastronomic experience also boosts the tourism of the province because of its delectable meals such as the “bagnet”- a deep-fried pork belly, “longganisa”- a stuffed pork meat with salty and garlic flavor, “dinakdakan”- a grilled and sliced pig parts and this is known as the Ilokano version of sisig; and “igado”- a mixture of pig innards and tenderloins.

And the Ilokano favorite, the “pinakbet” which is an Ilokano vegetable dish that is a delicious medley of vegetables, pork, and shrimp paste.

Love is definitely found in the Ilokano meals.


But what truly sets apart the province from others is its people.

Tourists and guests are always welcomed by the warm smiles, hospitable setup, and friendly aura as they step into the province.

As they are ushered in the breathtaking sceneries, every Ilokano has a story to share especially of their resilience, bravery, and strength amidst trials.

The province also features numerous homegrown heroes and well-known people such as the late president Ferdinand Marcos Sr, painter Juan Luna, and Father of Ilocano Literature Pedro Bukaneg.

Now, Ilocos Norte carries a great pride for being the home of President Ferdinand “Bongbong” Marcos Jr. who exemplifies the Ilokano legacy of leadership and vision.

Love is definitely found in the Ilokanos.

Whether your adventure is more of nature or cuisine, there is more to love in the Philippines…and in Ilocos Norte. (JCR/MJTAB PIA Ilocos Norte)

About the Author

Ma. Joreina Therese Blanco


Region 1

Ma. Joreina Therese A. Blanco is an Information Officer II of the Philippine Information Agency Ilocos Norte Information Center based in Laoag City, Ilocos Norte. She is currently the Information Center Manager of PIA Ilocos Norte.

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