CAGAYAN DE ORO CITY (PIA) -- In communist governments, they burn books because they know that books are dangerous, says Big Bad Wolf Book Sale founder Andrew Yap.

They say that books are the best teachers, but when you read something on a device, you don’t absorb it because of too much distraction—notifications, games, somebody chasing you about something, right? But when you read from a book, you really absorb it. You believe what you read.

Books change mindsets

In 2016, the Big Bad Wolf Books Sale, a reading advocacy company, decided to go out of Malaysia to reach ASEAN neighbors, and in 2018, it was in Manila, and it has been amazing since.

“We want to change the world through books, and we believe that in order to do that, we always start with children,” Yap said.

The Big Bad Wolf Book Sale, which will hold its largest book sale in Cagayan de Oro for the first time on February 2–18, 2024, at 5th level Event Hall SM CDO Downtown, will bring in over two million titles, which include a plethora of children's books that you will never get anywhere else, even in bookstores, said the founder.

“We are here to kickstart the reading habit, the love for reading, and have a huge, amazing, big event also known as the biggest book sale. We create this excitement to make reading cool again, to make reading sexy,” he said.

There is so much poverty in the world.

There is a poor man’s cycle that keeps going round and round where someone comes from an underprivileged family, and the parents will sometimes unknowingly teach the wrong things to their children because they don’t know better.

"So you teach the wrong things to your kids, but if you throw books in the mix, give the kid a book, read the book, change his mindset, get out of that cycle, and be successful. What more? They will come back and contribute to the economy and the community," Yap shared.

The big bad wolf mission is really about to change people, to change a life one book at a time.

The mission is to change a person, to change someone one book at a time.

Finally, “we are here,” said Yap.

“Please take advantage of this amazing thing that is happening. Come and enjoy more than two million books with up to a 95% discount,” he reiterated. (JMOR/PIA-10)