Social media can either be beneficial or distracting to young people, but for Abra-based student Keza Ariem Malbog Arciento, a Tiktok tutorial video became her key to a blooming hand-crafted flower bouquet business.

Seeing the potential of her products, she began improving her materials and her packaging to achieve more colorful and detailed flower bouquets.

As complex as it may seem, the flower bouquets that Arciento produces are fruits of Tik Tok tutorial videos, where content creators teach the step-by-step process of making various products.

"Dati, weekly nga mangted ti mamang ti allowance mi nga agkakabsat ngem tattan haan unayen ta ammo na met nga adda paggapwan ti allowance kon [Before, my mother gives us weekly allowance, but not as often now that I have an additional source of income]," Arciento stated.

Government can help

The government, through the Department of Trade and Industry, is supportive of bBusiness-minded students like Ancierto.

According to DTI-Abra provincial office officer-in-charge Marvin Arcangel, young business owners can participate and benefit from DTI’s Youth Entrepreneurship Program (YEP).

“She can come here at the office so we can profile her, we can enroll her in the YEP and we can also assist her through product development and entrepreneurial skills training,” he shared.

Arcangel said that the DTI can also help her in product promotions through various trade fairs.