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Promoting Ifugao weaving industry thru ethnic fashion show

LAGAWE, Ifugao(PIA)-- With the aim of promoting a sustainable Ifugao weaving industry, the Provincial Local Government Unit of Ifugao (PLGU), the Department of Trade and Industry (DTI)- Ifugao, and Sangguniang Kabataan- Ifugao   collaborated with   seven Ifugao  fashion houses  for the  holding  of ethnic fashion show dubbed “Layag ng Habi.”


Recently held at the Don Bosco Gymnasium in this capital town, the fashion show showcased different collections of casual and formal ethnic designs from the Ifugao fashion houses namely Etniq Filosofi, Kenro, Abella’s House of Fashion, Oskhie, Tribo Estilo, Jiya Gowns, and Ifugao Nation.


Inabol or woven fabrics  done traditionally come in different colors and styles, and offer meaningful symbols and patterns which are considered vital in every Ifugao's way of life.

“We are about to witness an unfolding of a gem, the jewel of our unique culture, entering the fashion world,” said DTI Provincial Director Lino Cuhingan.


He explained that the objective of the event is to sell these designs and weaves that emanate from the rich and unique culture of Ifugao and cope with the current trend and the fast-changing fashion.


He stressed that the appreciation and approval of the audience will become the steering work of the weaving industry to go out and promote their work in the commercial centers in the country and the world. With this, it could create more job opportunities and livelihoods in the province.

Renowned Ethnic Fashion Designers including Victor Baguilat of Kandama Collective and Val Famorca were are also present at the said event to share their success stories and experiences in the fashion industry.


Baguilat designs were worn by famous celebrities like Marian Rivera, Pia Wurtzbach, Lea Salonga, Maine Mendoza, and Pokwang among others while Famorca’s clients come from different parts of the world. The two also encouraged the participants to pursue their passion and dreams.


Chief Operations Officer Marlon Martin of the Save the Ifugao Terraces Movement also shared his expertise in Ifugao weaving and textile.


Meanwhile, Cuhingan   shared the projects of the PLGU to help produce the raw materials, a perennial problem needed in the weaving industry,   such as planting the high yielding cotton variety in the different municipalities of Ifugao. (JDP/FBR-PIA CAR, Ifugao)


About the Author

Jamie Joie Malingan

Regional Editor

CAR

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