LA TRINIDAD, Benguet(PIA)  -- The local government of La Trinidad is gearing up for two upcoming festivals in the municipality.

The Coffee Festival is set on February 21 to 23, 2023 at the municipal gymnasium which is expected to be attended by coffee lovers and stakeholders from the coffee industry.

Now on its sixth staging, the Coffee Festival aims to promote the town’s coffee industry and the culture of coffee consumption. It is returned to its original schedule which is February instead of December per the request of the coffee growers for them to provide good quality of coffee.

After three years of hiatus due to the COVID-19 pandemic, the Strawberry Festival this year from March 6 to 31 will be grand, Mayor Romeo Salda said.

With the theme, “A Festival for Recovery: Building a Brighter Future from Adversities,” the lined-up activities are expected to draw locals and visitors alike.

The Mr. and Ms. La Trinidad pageant is also  revived this year with the pre-pageant on March 19 and the coronation night on March 26. 

Other lined up activities include  the Kapihan Press Conference on February 22, the Art and Mural Contest on March 7 to 8, the concerts at the park on March 12 and 25, the battle of the bands on March 18, the jobs fair on March 25, and the closing program on March 31.

“This year’s festivals will be the time for the municipality to bounce back after the three years of the COVID-19 situation. With the normalization of the situation, it is now time for us to recover whatever we have lost due to the pandemic,” Salda said.(JDP/RMC-PIA CAR)