ILOILO CITY (PIA6) – To further promote the tourism sector of the province which banks on food, culture, tourist spots, and its people, the Iloilo provincial government unveils its new tourism campaign slogan – “Fun, Foodie, Friendly Iloilo.”

 Iloilo Gov. Arthur Defensor Jr. initially launched the said slogan during the opening program of the Linggo ng Kabataan celebration on Thursday, August 10, 2023 as it is one of the right times to present the campaign, noting the influence and vital role of the youth sector in promoting the tourism industry of the province.

its diverse gastronomy and delectable dishes that will satisfy the cravings of the tourists.

“Friendly kay halin sang una the best asset sang Filipino, especially in tourism is that we are hospitable. That is correct  kay kita nga mga Ilonggo mabakod ktita mag-amoma sang mga tao. Amu na aton pwersa maayo kita mag-intinder sang mga tao,” Defensor added.

The governor explained that the new tourism slogan is anchored to the province’s campaign towards development dubbed as “MorProGRess Iloilo” or “Movement for a Robust, Progressive and Globally competitive and Resilient Province of Iloilo”, which will serve as a vehicle to achieve the province’s social justice agenda.

Previously, the province used the tagline “It has to be Iloilo” for its tourism slogan through an ordinance approved by the Sangguniang Panlalawigan (SP) in 2017. (AAL/JNH/PIA6 Iloilo)