SAN FERNANDO CITY, La Union (PIA)— Recognizing the vital contributions of micro, small, and medium enterprises (MSMEs) in the local economic growth, the Provincial Government of La Union (PGLU), in partnership with the Department of Trade Industry (DTI)-La Union, held the two-day “KAYA CON: 2023 La Union MSME Summit.”
The summit, which is now in its second year, was held at the La Union Convention Center in Sevilla San Fernando City, La Union recently.
The attendees of the 2023 KAYA CON are MSME owners and business and marketing students around La Union.
The KAYA CON provided the attendees with lectures, sharing of experiences, and training on how to better their business, especially in marketing and adapting to advancement and digitalization.
Speakers and sharers invited to the event are renowned in the line of business and marketing from inside and outside the region, including Ronald Rommel Viloria on Branding Matters, Jan Erich Calderon on Hybrid Entrepreneurship in Social Media Generation: Purpose-Driven for Success, and Ruben Lanot on Supply Value Chain Management.
Razel Morada and Anderson Tacla also shared how to utilize their respective represented mobile wallet brands as a response to digitalization, on the first day.
For the second day, DTI-Region 1’s Youth Entrepreneur Program was also shared by Angelica Quiban, and the Department of Agriculture (DA) Young Agri-preneurship Program was shared by Rhoda Galvan, imparting to the participants’ notable things for their business and how their embodied government agencies can help them.
Also shared among others are personal experiences from Veberly Uyaan on Starting a Business: The VEl Sierra Integrated Farm Journey, and John Paul Naoe on The Way Up to Success: Jaypee’s Bakeshop and Cafe.
