SAN JOSE, Antique (PIA) -- The Antique Association of Information Officers (AAIO) recently expressed support for the Unified Communications (UniComm) initiative of the Presidential Communications Office (PCO).

AAIO Vice President for Local Government Units (LGU) Peter Edward Perez, on behalf of the organization’s president Primrose Zamora, said that Antiqueño information officers stand ready to join PCO in its quest for a strengthened framework in delivering government information down to the barangay level.  

Under UniComm, Director De Guia highlights the importance of empathy and inclusivity, transparency and clarity, digital and social media engagement, a community-centric approach, consistent and unified messaging, proactive crisis communication, and incorporating cultural sensitivity.

For her part, PCO Assistant Secretary Patricia Kayle Martino explained to information officers present at the event the communications strategy under the Marcos Administration's leadership brand - Bagong Pilipinas.

Asec. Martino underscored that the "Bagong Pilipinas" campaign invites holistic transformation across society and calls for collective action from public officials and ordinary citizens toward national growth and development.