“The seminar workshop aims to empower the 21 Agrarian Reform Beneficiaries (ARBs) and members of San Mateo Multi-Purpose Cooperative (SMMPC) and to provide opportunity to explore the dynamic world of digital marketing and electronic records management,” Concepcion said.
He said there is a growing importance of digital marketing and the relevance of electronic records management in the business landscape.
Concepcion said the ARBs were equipped with the latest digital marketing trends and techniques and it was emphasized the benefits of adopting digital business strategies in their respective cooperatives or workplaces.
The cooperative’s journey into the digital sphere began with the creation of its own Facebook Page where participants learned how to navigate the platform effectively.
In addition to theoretical knowledge, the activity also included practical demonstrations where the members were given the opportunity to craft engaging and effective online content, which was then uploaded to the newly established Facebook Page of the cooperative.
