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DTI, DAR empower ARBs on digital marketing, e-records management

CITY OF ILAGAN, Isabela (PIA) - The Department of Trade and Industry (DTI) and the Department of Agrarian Reform (DAR)conducted digital marketing seminar and workshop on effective content creation cum e-records management with Agrarian Reform Beneficiaries (ARBs) in the town of San Mateo.

DTI Isabela Comprehensive Agrarian Reform Program coordinator Billy Joe Concepcion has partnered with the DAR Provincial Office for the seminar and workshop for the 21 ARBs and members of the San Mateo Multi-Purpose Cooperative in Barangay Dagupan, San Mateo, Isabela.

“The seminar workshop aims to empower the 21 Agrarian Reform Beneficiaries (ARBs) and members of San Mateo Multi-Purpose Cooperative (SMMPC) and to provide opportunity to explore the dynamic world of digital marketing and electronic records management,” Concepcion said.

He said there is a growing importance of digital marketing and the relevance of electronic records management in the business landscape.

Concepcion said the ARBs were equipped with the latest digital marketing trends and techniques and it was emphasized the benefits of adopting digital business strategies in their respective cooperatives or workplaces.

The cooperative’s journey into the digital sphere began with the creation of its own Facebook Page where participants learned how to navigate the platform effectively.

In addition to theoretical knowledge, the activity also included practical demonstrations where the members were given the opportunity to craft engaging and effective online content, which was then uploaded to the newly established Facebook Page of the cooperative.

Members of the San Mateo Muti-Purpose Cooperative join the seminar on digital marketing, online content creation and electronic records management conducted by the Department of Trade and Industry (DTI) and the Department of Agrarian Reform (DAR) Isabela offices. (Photo courtesy of DTI Isabela)

She said the DTI and DAR, including other government agencies and offices in the province, has been assisting the cooperative. There is now good results of the efforts, especially in the production, processing and marketing aspect.

“This successful collaboration of the two government agencies exemplifies the government's commitment in supporting rural communities and fostering economic growth through innovative means,” Ruiz said. (MGE/PIA Isabela) 

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Merlito Edale Jr.


Region 2

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