The global MISS UNIVERSE® beauty pageant will be held for the first time in its history in Israel. The city of Eilat was chosen to be the host city of the competition, which will mark its 70th anniversary this year. 

Israeli producer Tali Eshkoli and Los Angeles-based producer Assaf Blecher are responsible for bringing the Miss Universe pageant to Israel, which will be run by the Miss Universe organization in cooperation with the Israeli Ministry of Tourism and the Eilat Municipality. From the end of November, competition contestants will arrive in Israel for three weeks of TV events, broadcast live around the world. These include the semi-final and final events, the national costume show, and other gala events such as the red-carpet event, events in the community, charity events and more. The 70^th Miss Universe Competition will once again be hosted by legendary entertainer Steve Harvey. 

Delegations from about 100 countries are expected to attend the pageant in Israel, including more than 1,200 members of official delegations, hundreds of journalists and TV crews, thousands of pageant enthusiasts and tourists, more than 100 American celebrities, including top-tier artists and world-famous judges. Every year, the event is widely covered in the media and it will add Israel to the map of countries that have previously hosted the prestigious pageant. 

The choice of Israel as the host country once again underscores Israel’s attractiveness, its rich history and the wide variety of spectacular tourist and resort sites that Israel has to offer pageant viewers around the world. An international event of this scale will positively impact awareness and image of Eilat and Israel as a leading tourism destination and a world-renowned international brand.  

The Miss Universe Organization (MUO) is a global community that empowers women to realize their goals through experiences that build self-confidence and create opportunities for success.  The organization’s programs provide the women who participate an international platform to affect positive change through influential humanitarian and professional efforts. The contestants and titleholders are leaders and role models in their communities, develop personal and professional goals, and inspire others to do the same.