TUBOD, LANAO DEL NORTE-- The Department of Tourism (DOT) in partnership with the Provincial Government of Lanao del Norte (PGDLN) through the Provincial Tourism Office, conducted two batches of seminar-workshop on 'The Filipino Brand of Service' on October 27-28, 2021.

With 60 participants from the different Tourism Related Establishments (TREs), the activity aims to promote excellent service in all the TREs in the province. 

Topics include The Filipino Brand of Service Excellence, Understanding and Engaging Guests, Delivering Service Excellence, and Service Recovery. 

To ensure that standard health protocols are implemented, the participants were divided into two batches. The first workshop was held at Granaderos Beach Function Hall in the municipality of Maigo while the other was held at the Valley View Hotel Function Hall in Lala town.

The Filipino Brand of Service is envisioned to represent everything good and positive about Filipino hospitality that all tourism stakeholders can use in dealing with domestic and international tourists. Accordingly, it should be a combination of the Filipino's core values and the commendable service attitude.  

Provincial Tourism Officer Alerma Grace Montañez is grateful to the DOT for giving the time to educate the TREs in the province through the conduct of the said seminar despite the pandemic.

"With all the restrictions posed by the pandemic, let us take this time to continue enhancing our skills and educating ourselves to be better and competent in providing excellent, world-class service," said Montañez. (PIO LDN)