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Zamboanga City revolutionizes the food industry with innovation, sustainability

ZAMBOANGA CITY, July 13 (PIA) – Zamboanga City is witnessing a remarkable surge in the growth of Micro, Small, and Medium Enterprises (MSMEs), particularly within the food sector and coffee industry.

As the city flourishes, numerous coffee shops have emerged, catering to the taste of locals and visitors alike. This transformation has sparked a wide range of food products in the industry that redefines the culinary landscape of Zamboanga City. Innovating the local cuisines and adapting foreign cuisines with a touch of local Zamboangeño taste.

With the support of different national and local government agencies, these establishments are paving the way for a thriving dining culture in the city.

The Department of Trade and Industry (DTI-9) is enthusiastic about the emergence of the food industry in the city where lots of restaurants and cafés are opening after recovering from the pandemic. Local cacao and coffee producers in Zamboanga City have also taken center stage, with their potential of expanding beyond the city's borders. They aim is to provide market in provinces and cities across the region, showcasing their quality raw products.

DTI Zamboanga City Provincial Director Grace Aduca called for other agencies and private institutions to collaborate to provide the MSMEs with necessary resources, funding and policy frameworks to thrive and succeed.

“It is crucial that we continue to support and empower the MSMEs as they are the backbone of our economy,” she added.

MSMEs serve as the backbone of the economy, which contribute 70% of employment and making up 50% of the region’s GDP. DTI also highlights the improvement of MSMEs in terms of packaging and innovation through using technology and internet in selling and marketing their businesses.

However, one of the challenges that need to be addressed in order to sustain the products and services of MSMEs that is at par with other countries are infrastructure, reliable power supply, technology and internet connection.

DTI continuously provides training based on the needs of the clients. Support for market access and linkages, invitation to local and international trade fairs, financing with zero interest rates, and product quality improvement.

During the MSMEs week celebration this year, there are various activities and trainings being conducted to improve the product development of the sector. For interested business starters, DTI encourages that they may seek assistance to the nearest DTI offices in their area. (RVC/MLE/PIA9-Zamboanga City)

About the Author

Myra Cel Espinosa

Information Officer III

Region 9

Myra Espinosa is an Information Officer of the Philippine Information Agency Region IX.  She writes news and feature stories for the agency's website and social media platforms. She is currently the program host of Kapihan na Zamboanga Public Briefing, as well as a news contributor for PTV News. She holds a Masters Degree in Public Administration Major in Organization and Management from Western Mindanao State University.

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