In an era where communication plays a pivotal role in shaping communities, Dapitan City in Zamboanga Del Norte stands out for its innovative approach to keeping its residents informed and engaged. Welcome to the City Information Division News and Creative Studio, the beating heart of information dissemination and creative storytelling.

Nestled in the heart of Dapitan City, the City Information Division News and Creative Studio housed at the Dapitan City Hall, emerged as a trailblazer in the realm of communication. The Information Studio also serves as a beacon of information, casting a spotlight on local events, policies, and initiatives. With the goal of keeping residents, businesses, and visitors informed, the studio takes center stage as the city's primary communication platform.

Mayor Seth Frederick P. Jalosjos expressed his excitement about this visionary initiative, saying, “Our administration recognizes the importance of reliable information and is taking steps to establish itself as a center of information in the city." His desire to put up a state-of-the-art facility that commits to truth, transparency and public service has come to life with the launching of the News and Creative Studio

“We are dedicated to delivering up-to-date information about policies, events and initiatives, ensuring that every resident is well informed and educated by establishing this studio,” he said.

The esteemed presence of Philippine Information Agency (PIA) Director General Jose A. Torres during the launching and ribbon-cutting ceremony further emphasized the studio's national significance in ensuring that the citizens have access to the information they need.

“This studio will be a gateway to  credible information not only for the city but for the country as well, where the community quench their thirst for knowledge and make informed decisions about their lives and the future of our beloved Dapitan City,” he said.

Highlighting the city's diverse offerings, the studio serves as an enthusiastic promoter of various city services, programs, tourism and events. By showcasing the community's strengths, achievements, and unique characteristics, the studio fuels a sense of local pride and attracts potential investors, businesses, and tourists alike.

In a whirlwind of news and media outlets, the City Information Division acts as a calm center, expertly handling media relations. The studio serves as the primary point of contact for media inquiries and press releases, ensuring accurate and consistent information reaches the public through various channels.

The studio's inauguration also strengthened the city's relationship with the media. Director General Torres commended the city's commitment to collaborating with journalists, emphasizing the significance of accurate information in responsible journalism as a transparent and accountable government that thrives in partnership with a robust media landscape.

With an eye on the bigger picture, the studio will play a key role in shaping the city's identity by creating high-quality, visually appealing content. With this in mind, the studio is envisioned to paint an evocative picture of the city's culture, heritage, and aspirations, that hopes to leave a lasting impression on those near and far.

“I am confident that the studio will contribute to the city’s success, not only for the city but for the whole province,” DG Torres said.

In times of uncertainty, the City Information Division News and Creative Studio will become a constant source of reliable information. When emergencies arise, the studio stands tall, providing real-time updates, accurate data, and instructions to the public, ensuring residents will stay safe and informed.

Adapting to the fast-paced digital landscape, the studio manages the city's social media accounts and online presence. With an array of interactive platforms, the studio fosters direct communication, rapid updates, and engagement with citizens, creating a virtual space where the community comes together.

Through its online presence and social media engagement, the studio helps bridge the digital divide by reaching residents who may have limited access to traditional media sources.

Mayor Jalosjos unveiled the studio's plan to leverage social media and interactive platforms to connect with the community directly through live feeds, live broadcast of shows through their official Facebook page -City Government of Dapitan. The present administration recognizes that social media serves as a virtual town square, where conversations flourish, ideas converge, and citizens find a united voice.

The studio will also launch and relaunch several shows like “Tala-walk with me in Dapitan”, a lifestyle magazine show featuring tourists destinations of Dapitan City; “Sustansya para sa Masa”; weekly News Cast; “Dapitan Karon”-weekend ; and “Pakig-hinabi,” a talk show featuring the accomplishments and updates of the LGUs. 

This News and Creative studio will transcend traditional communication methods, fostering deeper public engagement and encourage citizen participation in local matters.

The studio exemplifies the city's commitment to transparent, efficient, and effective communication. By fostering community involvement, promoting local accomplishments, and navigating challenges with poise, this hub of information has become an indispensable asset, bridging the gap between the city and its people, while paving the way for a more connected future. (KA/RVC/JPA/PIA Sibugay)