MANILA -- President Ferdinand R. Marcos Jr. has ordered the adoption of the administration’s brand of governance and leadership campaign, which calls for a deep and fundamental transformation in all sectors of society and government and fosters the government’s commitment towards the attainment of comprehensive policy reforms and full economic recovery.

In a three-page memorandum circular dated 3 July 2023 and signed by Executive Secretary Lucas Bersamin, the President directed all national government agencies (NGAs) and instrumentalities, including government-owned or controlled corporations (GOCCs) and state universities and colleges (SUCs), to adopt the ‘Bagong Pilipinas’ campaign in their programs, activities and projects.