GENERAL SANTOS CITY (PIA) -- The General Santos City Tourism Council officially launched its logo and social media account on Tuesday, July 18, 2023, at Veranza Mall in this city.
GSC Tourism Council chairperson Arby Ace Buensuceso expressed gratitude to everyone involved in the program and those who participated in making the unveiling of the new logo a success.
According to Buensuceso, the launch of the GSC Tourism Council Logo and social media account is a significant step towards revitalizing the tourism industry. He explained that the GenSan Tourism Logo consists of four icons that represent different aspects of General Santos City.
The first icon symbolizes the city's heritage and history, incorporating the elements of Okir (Muslim curve design), Blaan costume design, and the sun. This icon acknowledges the roots of the Generals, including the Indigenous peoples, the Moro Group, and the Christians, emphasizing the significance of culture, history, and heritage.
The second icon represents the Tuna industry, which is a prominent part of the city's economy. It features waves and a Tuna, highlighting General Santos City's reputation as the Tuna Capital of the Philippines.
The third icon embodies the "Home of the Champions,” showcasing a flame, shining elements, and a depiction of Senator Manny Pacquiao’s fighting spirit, resilience, and courageous stance. This also symbolizes the mindset of the Generals and their warm, welcoming, and hospitable nature.
The fourth icon incorporates the Dadiangas Leaf, representing the city's vision of becoming the Green City of the South. It signifies the city’s commitment to steady progress and sustainable development.
Additionally, City Economic Management and Cooperative Development Office (CEMCDO) Supervising Tourism Operations Officer Eliodoro Alcaya Jr. shared that the chatbox element in the logo represents digitalization and the promotion of innovations.
It symbolizes community dialogue and consultation, indicating a council that listens to all stakeholders, he said.
Alcaya Jr. further explained that the element signifies inclusivity by acknowledging different languages, ideas, positions, genders, ethnicities, and affiliations, all united in the common goal of improving the quality of life in the city. (HJF -- PIA SarGen)
