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Zamboanga, renowned 'Asia's Latin City, increasingly attracts tourists from Latin America

Zamboanga City, Oct 17 (PIA-9) – Zamboanga City, known as "Asia's Latin City," attracts local and foreign visitors, including those from Latin America because of its Chavacano language, i.e. a mix of Spanish and other Spanish traditions. 

Based on the tourist inflow summary for 2022, the city registered a total of 66,011 tourist arrivals during the festival month of October, with 39 events that are city-led and or collaborative with other stakeholders. 

The City Government of Zamboanga also entertained vloggers and visitors during the Hermosa Festival Celebration, where they conducted a special tour to present the beauty and culture of the city. Visitors from the Dominican Republic and vloggers Sol and Luna expressed their excitement with their experience in Zamboanga, emphasizing the beautiful culture and hospitality of the residents.

"Everybody is very nice; the hospitality here is off the roof. If you haven't visited Zamboanga, you're missing out. Zamboanga has everything. It's a very colorful city, and it's very unique," they added.

The Zamboanga Hermosa Festival is one of the events that attracts tourists to visit the city every October.


Vloggers Sol and Luna from Dominican Republic shares their experience as tourists in Zamboanga CIty in an interview with PIA during the Hermosa Festival Main Program.

City Tourism Officer Sarita Sebastian, revealed that around 300 tourists have visited the city every month since the beginning of 2023, where some 1,311 are foreigners mostly from North Amerca as reported by the office from January to June 2023. Sebastian was hopeful the number of tourists would increase this year as there are more activities than last year and the city is back to pre-pandemic status.

Lolita Pamesa, a balikbayan who also visited the city for the celebration, was also happy to witness the festival.

 “I work in abroad now, and I keep coming back. This is my first time to be here in Zamboanga after 22 years of living abroad. For those who would like to come to Zamboanga City, this is an amazing place, and I'm proud to be a Zamboangueño,” she said.

Zamboanga City Mayor John Dalipe delighted to welcome the residents and visitors during the Hermosa Festival Main Program.

The city's commitment to preserving its cultural heritage and natural wonders bodes well for its continued growth as a flourishing tourist hub in the years to come. 

"It is a sign of progress and development here in Zamboanga City. I hope we can do more activities here in the city so that more tourists will come because it will help our economy a lot," Mayor John Dalipe said. (KSA/RVC/MLE/JQB-GIP/PIA9-Zamboanga City)

About the Author

Myra Cel Espinosa

Information Officer III

Region 9

Myra Espinosa is an Information Officer of the Philippine Information Agency Region IX.  She writes news and feature stories for the agency's website and social media platforms. She is currently the program host of Kapihan na Zamboanga Public Briefing, as well as a news contributor for PTV News. She holds a Masters Degree in Public Administration Major in Organization and Management from Western Mindanao State University.

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